What Does BMW Stand For?

Have you ever found yourself wondering what BMW stands for when shopping for a new luxury car or watching a BMW drive by on Los Angeles roads? If so, you are in luck because Bob Smith BMW has the answer! BMW stands for Bayerische Motoren Werke, which is German for Bavarian Motor Works. The brand name is unique in German because the word Motorenwerke is typically a single term. Let’s take a deeper dive into the history of the BMW name.

How Did BMW Get Its Name?

Did you know that BMW got its start more than 100 years ago? Bob Smith BMW takes a closer look at the beginning of the iconic BMW brand:

  • In 1913, the Rapp Motorenwerke company, which was founded by Karl Rapp, started to produce aircraft engines in Munich, Germany. In 1917, when Rapp departed from the company, the name was officially changed to Bayerische Motoren Werke.
  • “Bayerische” (Bavarian) indicates the company’s headquarters in Bavaria, a federal state in the southeastern part of Germany bordering Austria and the Czech Republic.
  • The blue and white circular BMW logo was originally developed in 1917. You can see that it was influenced by the blue and white checkered diamond pattern of the Bavarian flag.
  • The full name of the company is BMW AG. “AG” stands for Aktiengesellschaft, meaning an incorporation owned by shareholders.

2019 BMW 3 Series portimao blue metallic

What is a Bimmer? What is a Beemer?

“Beemer” and “Bimmer” are both slang for a BMW motorcycle or BMW automobiles in English, although not everyone agrees on the proper usage of these terms. There are some people who say that “Beemer” strictly designates motorcycles and “Bimmer” is the slang term used for cars. In Canada, “Bimmer” is most commonly used for both cars and motorcycles.

What is the BMW Slogan?

You have likely heard the slogan, “The Ultimate Driving Machine,” used in numerous BMW commercials and advertisements throughout the years. This slogan has actually been used for decades. “The Ultimate Driving Machine” BMW slogan made its North American debut in 1974. In 2010, the slogan, “Joy,” was used as a temporary replacement. In 2012, “The Ultimate Driving Machine” slogan was once again featured through BMW advertisements, and you will still hear that slogan being used today.


2019 BMW 3 Series passengers' view

Experience the BMW Difference at Bob Smith BMW

If you would like to know more about the iconic BMW brand, be sure to visit Bob Smith BMW near Agoura and Woodland Hills. Take home a piece of the BMW legacy today. Contact us to set up a test drive and get behind the wheel of the vehicle of your dreams.

Saved
Saved Vehicles ×

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact
Contact Us ×

(888) 695-6060

Call Now

24500 Calabasas Road • Calabasas, CA 91302

Get Directions

Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Bob Smith BMW

24500 Calabasas Road Calabasas, CA

Phone: (888) 695-6060

http://maps.google.com/?q=24500%20Calabasas%20Road%2C%20%20Calabasas%2C%20CA%2091302

Parts

Phone: (818) 340-9640

24500 Calabasas Road Calabasas, CA

Sales

Phone: (888) 695-6060

24500 Calabasas Road Calabasas, CA

Service

Phone: (888) 707-6277

24500 Calabasas Road Calabasas, CA
34.149343 -118.6612678
[schema type="organization" orgtype="LocalBusiness" url="www.bobsmithbmw.com" name="Bob Smith BMW" description="" street="24500 Calabasas Road" city="Calabasas" state="CA" postalcode="91302" country="United States" email="sales@bobsmithbmw.com" phone="(888) 695-6060" logo="https://di-uploads-development.s3.amazonaws.com/bobsmithbmw/uploads/2017/05/BobSmithBMW-OG-200x200.jpg"]
Bob Smith BMW
Bob Smith BMW
24500 Calabasas Road
Calabasas, CA, 91302 United States
(888) 695-6060
https://di-uploads-development.s3.amazonaws.com/bobsmithbmw/uploads/2017/05/BobSmithBMW-OG-200x200.jpg
Bob Smith BMW 34.149343, -118.6612678.