What Does BMW Stand For?

Have you ever found yourself wondering what BMW stands for when shopping for a new luxury car or watching a BMW drive by on Simi Valley roads? If so, you are in luck because Bob Smith BMW has the answer! BMW stands for Bayerische Motoren Werke, which is German for Bavarian Motor Works. The brand name is unique in German because the word Motorenwerke is typically a single term. Let’s take a deeper dive into the history of the BMW name.

How Did BMW Get Its Name?

Did you know that BMW got its start more than 100 years ago? Bob Smith BMW takes a closer look at the beginning of the iconic BMW brand:

  • In 1913, the Rapp Motorenwerke company, which was founded by Karl Rapp, started to produce aircraft engines in Munich, Germany. In 1917, when Rapp departed from the company, the name was officially changed to Bayerische Motoren Werke.
  • “Bayerische” (Bavarian) indicates the company’s headquarters in Bavaria, a federal state in the southeastern part of Germany bordering Austria and the Czech Republic.
  • The blue and white circular BMW logo was originally developed in 1917. You can see that it was influenced by the blue and white checkered diamond pattern of the Bavarian flag.
  • The full name of the company is BMW AG. “AG” stands for Aktiengesellschaft, meaning an incorporation owned by shareholders.
2019 BMW 3 Series portimao blue metallic


What is a Bimmer? What is a Beemer?

“Beemer” and “Bimmer” are both slang for a BMW motorcycle or BMW automobiles in English, although not everyone agrees on the proper usage of these terms. There are some people who say that “Beemer” strictly designates motorcycles and “Bimmer” is the slang term used for cars. In Canada, “Bimmer” is most commonly used for both cars and motorcycles.

What is the BMW Slogan?

You have likely heard the slogan, “The Ultimate Driving Machine,” used in numerous BMW commercials and advertisements throughout the years. This slogan has actually been used for decades. “The Ultimate Driving Machine” BMW slogan made its North American debut in 1974. In 2010, the slogan, “Joy,” was used as a temporary replacement. In 2012, “The Ultimate Driving Machine” slogan was once again featured through BMW advertisements, and you will still hear that slogan being used today.

2019 BMW 3 Series passengers' view

Experience the BMW Difference at Bob Smith BMW

If you would like to know more about the iconic BMW brand, be sure to visit Bob Smith BMW near Northridge and Woodland Hills. Take home a piece of the BMW legacy today. Contact us to set up a test drive and get behind the wheel of the vehicle of your dreams, whether it’s a crossover SUV like the X1 or X3, or an efficient plug-in hybrid. You can also learn more about all things automotive, from the Bob Smith BMW Genius Program to car loan interest rates to how to program a BMW key fob.

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