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Did you know that BMW got its start more than 100 years ago? Bob Smith BMW takes a closer look at the beginning of the iconic BMW brand:
“Beemer” and “Bimmer” are both slang for a BMW motorcycle or BMW automobiles in English, although not everyone agrees on the proper usage of these terms. There are some people who say that “Beemer” strictly designates motorcycles and “Bimmer” is the slang term used for cars. In Canada, “Bimmer” is most commonly used for both cars and motorcycles.
You have likely heard the slogan, “The Ultimate Driving Machine,” used in numerous BMW commercials and advertisements throughout the years. This slogan has actually been used for decades. “The Ultimate Driving Machine” BMW slogan made its North American debut in 1974. In 2010, the slogan, “Joy,” was used as a temporary replacement. In 2012, “The Ultimate Driving Machine” slogan was once again featured through BMW advertisements, and you will still hear that slogan being used today.
If you would like to know more about the iconic BMW brand, be sure to visit Bob Smith BMW near Northridge and Woodland Hills. Take home a piece of the BMW legacy today. Contact us to set up a test drive and get behind the wheel of the vehicle of your dreams, whether it’s a crossover SUV like the X1 or X3, or an efficient plug-in hybrid. You can also learn more about all things automotive, from the Bob Smith BMW Genius Program to car loan interest rates to how to program a BMW key fob.